Jupe by Jackie is based in the Netherlands. The brand was created out of the desire to highlight the art of embroidery, a dying craft in today’s fast-paced fashion industry. The brand was established in 2010 when Jackie was 54. Jackie’s have studied the craft of Indian hand embroidery extensively and have collected a team of highly talented embroidery craftsmen. Jackie’s main goal is to draw attention to the impeccable art that is hand embroidery and to give Indian hand embroiders the recognition they deserve.