The brand was launched in 2007. The designer, Heaven Taudiredjia, was trained in womenswear at the Royal Academy of Fine Arts in Antwerp, Belgium. Were he received the prestigious Christine Mathijis award in association with Dries Van Noten.
The brand has distinct sculptural elements to and its technical innovations. Heaven regularly collaborates with international designers such as Christian Dior Haute Couture, Dries Van Noten, Iris Van Herpen and Juun J. for which he creates unique catwalk pieces.