The TOGA brand was founded in 1997 by Tokyo born, self-taught designer Yasuko Furuta. Her first collection was presented in a showroom in 1997 in Tokyo. The brand has also shown collections in Paris, and made its London Fashion Week debut with their A/W 14 collection. Initially a well-kept secret among underground style aficionados, Japanese label TOGA has reached international acclaim with its avant- garde attitude. Designer Yasuko Furuta states "we want to reincarnate, rather than remake." TOGA’S style is urban, deconstructed with an avant-garde twist.