Marcus Lupfer was awarded the British Fashion Council’s New Generation Award in 2001, providing the platform to begin showing on an international level the label that bears his name. Markus Lupfer's fun approach to design is a hit with those in the know. The statement knitwear Channels the brand's playful sense of glamour in sequined sweaters and slogan tees. His Designs are well known for its essence of wit and playfulness. His pieces draw a great balance between adults and teenagers, as they are elegantly detailed but witty. Lupfer’s unique style breathes new life into the everyday basics.