Les Petits Joueurs was launched by Creative Director Maria Sole Cecchi. The idea came from her assembling some Lego pieces on an old handbag in an attempt to revive it. She then went out and it became a big hit in Paris so she started to design for her friends. She then teamed up with her brother Andrea Cecchi and secured a manufacturer in Florence to make them. In 2010, the brand hit international markets.