Designed by Monica Rusconi, the brand is an Italian family affair exclusively produced in small workshops in Italy. Its reputation has been built on the highest quality of materials and fabrics. The designer arrived in Paris where she worked for children’s fashion designers. Her professional past experience led her in 2000 to create Album di Famiglia, A project initially dedicated to the baby and then declined for men and women. The whiteness of the long cotton clothes speaks of purity and innocence. The garments are extremely soft and perfectly cut with minimalist shapes, and come in a muted understated colour palette that can be dressed up or down. The range is designed with the baby’s comfort in mind, and has been called the ‘avant-garde of Italian baby fashion’.